Daniella started DWPR to focus on specialising in Musical Theatre PR and styling. DWPR now also specialises in Event Management and Consulting, whilst offering Social Media and PR services.
Based in London, Daniella has a large amount of experience in the entertainment and events industries. Whilst completing a BA Honours Degree in Musical Theatre and Professional Dance Daniella felt it was important to gain a wider, more diverse range of experience. Working for Red Bull as a Brand Ambassador, on one of the best student programmes in the world, she developed an interest in Events, PR and Social Media. Looking after artists and athletes at different events and building a network of contacts across a range of industries. She became team leader in her 3rd year working at every possible event including Formula 1, Cliff Diving and Soapbox!
Daniella found herself passing up performance opportunities to be involved in events. The Gumball 3000 team acknowledged her experience and recruited her as a member of the Crew for both the 2013 and 2014 Rallies. Bringing her back in 2015 as Entertainment Coordinator, organising all the parties on the Stockholm to Las Vegas rally working with the likes of Afrojack, Martin Garrix and deadmau5. Daniella got to 'see the world,' whist following the rallies through different cities, running the parties and looking after high profile clients.
Within a week of finishing her degree Daniella became 'PR and Events' for Forge, a brand new venue in the City of London. Working with the team to launch the £2 million project, by managing the social media and building clientele, whilst hosting and organising events. The venue received incredible reviews from Vogue, Vanity Fair and The City Magazine. Daniella hosted for clients including Adam Lambert, Little Mix, Tom Daley and Vanessa White. She succeeded in getting the Venue onto BAFTA award winning, reality television programme Made in Chelsea twice in Series 8. During London Fashion Week Daniella organised a LFW event in collaboration with new women's brand Eden Row.
Since starting DWPR back in 2016 Daniella has worked with leading West End artists including Actress Lily Frazer, Broadway and West End leading lady, Marisha Wallace, Olivier Nominated; Rosalie Craig and Rachel Tucker, Joanna Dearman and Idris Kargbo. Daniella also organised the star studded Press Night for new musical 27, which was a tremendous hit, receiving glowing reviews.
Daniella has since worked with Blacks Club (Private Members Club), Livetree and Parson's Nose